Student Media Advertising Policies
Code of Ethics
Role of the Adviser


The following policies have been set by the university governing the operations and expectations of the Student Media.

The Maroon as a University Publication

The Maroon is a university publication charged with the responsibilities outlined in the 1973 Father Kennelly policy statement. As such, the paper is to serve as an effective voice, especially of the students, of and to the university community. The paper is published by the university in association with the School of Mass Communication, with whom the paper shares facilities and resources. The Maroon’s budget comes under the umbrella of the Student Media budget. The staff adviser is the budget authority.

The Student Media as a student enterprise

As a student enterprise, Student Media publications shall remain open to any students who wish to contribute their services. There shall be no course prerequisites established for the selection to any position. Competence and the skills necessary for any particular position suggest themselves as truer measures of an individual’s ability to fulfill the responsibilities of the position sought.

Student Media as a laboratory for the School of Mass Communication 

As an organization, the Student Media is available to the School of Mass Communication as a laboratory for student experience. The use of Student Media publications for credited experience is a function separate and distinct from the operations of the publications as organizations. The requirements for the teaching of journalism shall not interfere in the functioning of the Student Media as an organization or impede the publications staffs in the fulfillment of their responsibilities. The evaluation of a student’s work for credit shall be conducted by the faculty of print journalism responsible for the laboratory experience or by whichever faculty member assigned that work. This function may be fulfilled by the staff adviser if the adviser is the faculty member of record.

The adviser as publisher’s representative: 

As publisher, the university president is authorized to intervene in the editorial policy and publication decisions of the Student Media when the interests of the university are compelling. 

The authority of the president is vested in the publisher’s representative who is empowered to challenge the decisions of the editor and mandate a review of the editor’s decision by the editorial board. In exercising such authority, it is imperative that the immediate interests of the university be balanced against the broader interest of the university to establish and maintain a university press of high integrity, which can serve as a medium of free inquiry and expression in the pursuit of truth. 

Recognizing that there are at times when the university and The Maroon, even when both are acting in the best interests of the university, may disagree, the following guidelines were established to ensure the preservation of the university’s health; and the integrity of the university press.

The publisher’s representative is entitled to review copy and advertising prior to publication. Copy and advertising which presents a distinct potential of being libelous, obscene or which may subject the university to legal actions may be withheld from publication pending review of the questionable copy by the editorial board and, if necessary, the university attorneys. Such copy will either be withheld or immediately released upon completion of those modifications necessary to remove the potential danger. 

Beyond this, however, the university maintains its own standards as a Catholic and Jesuit institution of higher education. From time to time, copy or advertising may be introduced into the paper that, although it does not expose the university to legal action, may be strongly offensive to the values and sensibilities of the Loyola community and its Christian heritage. 

In such cases, the publisher’s representative is empowered to contest the decision of the editor to publish the copy or advertising in question and to require a review by the editorial board. The specific portions of copy or advertising in question will be withheld from publication pending this review and any other further appeal to the publisher.

In the event the publisher’s representative exercises the authority to contest the judgment of the editor, the judgment, copy or advertisement in question must be explicitly identified and defined in the narrowest of terms. 

The exercise of the authority of the publisher’s representative to challenge the judgment of the editor is a serious matter and should be used only in those instances where the issues raised are truly compelling and pose a serious challenge to the best interests of the university and its values. 

As publisher, the university president is empowered to remove his representative.

In those instances where the editorial board affirms the judgment of the editor and the publisher’s representative cannot accept this decision, the matter may be appealed to the university president for his review.

Code of Ethics

The Maroon is Loyola University’s student newspaper, edited, written and produced by students.

Though first the voice of student opinion, it is also a forum for every member of the university community — students, faculty, administration, staff and alumni.

Like all newspapers, it is an instrument of public education and democracy, the source of information, which a community must have to wisely govern itself. It is a mirror and a lamp: it reflects the community to itself and to a larger public; it shines light on the good and evil its members do. It is a source of entertainment, a friend of culture and the arts.

Published by Loyola University, The Maroon shares the ideals expressed in the university’s Goals Statement, especially its commitment to free expression and the free pursuit of truth.

The Maroon recognizes the cultural diversity of the university community and welcomes the participation and contribution of all members of the student body. The newspaper strives to be representative of its constituency in the sense that, like all elements of the university, insofar as possible, its staff and pages should reflect the diversity of its readership. Thus The Maroon strives to cover the activities and achievements of all individuals and organizations whenever those activities are worthy of news coverage.

Editorials reflect the opinion of the editorial board of The Maroon. Though The Maroon may depend upon Loyola University for financial assistance, and the School of Mass Communication for advice and instruction, The Maroon must have editorial independence. Its editorial policy is set by its editor and editorial board.

Any individual or group criticized anywhere in The Maroon has the right to reply. Indeed, The Maroon encourages response. Short of malice and reckless disregard for the truth, all debates on public issues in The Maroon may be “uninhibited, robust and wide open” (New York Times v. Sullivan).

The Maroon is also a learning laboratory available to the School of Mass Communication, in which Loyola students receive practical journalism training and develop professional attitudes and skills in the performance of editorial tasks.

The Maroon adopts and incorporates in this policy statement many of the principles of the American Society of Newspaper Editors’ Canons of Journalism and the Society of Professional Journalists’ Code of Ethics. In the spirit of these codes and its own traditions, The Maroon will strive for sincerity, truthfulness, honesty, accuracy, impartiality and fair play in the presentation of news, editorials and advertising.


The right of a newspaper to attract and hold readers is restricted by nothing but the consideration of the public welfare. The use a newspaper makes of the share of public attention it gains is an indication of its sense of responsibility. Journalists who uses their power for any selfish or otherwise unworthy purpose is faithless to a high trust.

Freedom of the Press: 

Freedom of the press is to be guarded as an inalienable right of people in a free society. Freedom carries with it the responsibility to discuss, question and challenge actions and words of the government and of public and private institutions. Journalists uphold every person’s right to express unpopular opinions.


The press must remain free from all obligations which might inhibit its fidelity to the public interest.

• A newspaper must clearly identify and label advertisements, press releases, letters and other communications from private sources and must substantiate their claims in both form and substance.

• Partisanship in editorial comment, when it knowingly departs from the truth, does violence to the best spirit of America journalism; in the news columns it is subversive to the fundamental principles of the profession.

Accuracy and Objectivity: 

Good faith with the public is the foundation of all worthy journalism.

• The truth is our ultimate goal.

• The journalist strives to be “objective.” The journalist, insofar as possible, does not allow personal prejudices or opinions to influence the coverage of a news story. 

• News reports should be fair. They should put news in context and reflect the several sides of an issue.

• There is no excuse for inaccuracies or lack of thoroughness.

• Newspaper headlines should truly represent the contents of the articles they accompany. Photographs should give an accurate picture of an event and not highlight any event out of context.

• Layouts, headlines and other symbols should indicate a clear distinction between news, reports, analysis and expression of opinion.

• In fulfilling the press’s obligation to present informed analysis, commentary, cultural criticism and editorial opinion, journalists must make sure that analysts, columnists and critics are persons with the competence, judgments and experience which qualify them for the task.

Fair Play: 

Journalists at all times will show respect for the dignity, privacy, rights and well-being of the persons about whom they write.

• The news media should not communicate unofficial charges affecting one’s reputation or concerning one’s moral character without giving the accused a chance to reply.

• The news media must guard against invading a person’s right to privacy.

• The news media should not pander to morbid curiosity about details of vice and crime.

• The media should correct their errors promptly and completely.

• Journalists are accountable to the public for their reports and the public should be encouraged to voice its grievances — both against the media and against those persons and institutions on whom the media report. Thus, the relationship between the media and their community should foster a never-ending conversation, from which the truth and a stronger community might emerge.

Code of ethics for college media advisers

The adviser serves as:

1. A professional journalist, who has the skills and education requisite to teach all aspects of that particular medium

2. A professional educator, who should explain and demonstrate, commend and critique and urge students to understand their role and responsibility as journalists learning and applying their craft

3. A professional manager, who can provide sound fiscal and technological guidance to the staff in running business and production operations.

The adviser’s personal code includes:

1. A dedication to the goal for media to be accurate, fair, factual, unbiased and honest.

2. A deep conviction that the adviser’s role, by law, is to guide and advise, but not to censor or prohibit.

3. An unyielding commitment to defend and uphold the student’s Constitutional rights under the First Amendment to a full and vigorous freedom of expression without fear of prior restraint.

4. The integrity to reject any situation or instance that might be construed as a conflict of interest to advising duties or which might violate any of the high ideals of the journalism profession.

5. A determination to uphold the truth in dealing with students, colleagues, administrators, suppliers and the public.

6. A commitment to encourage in staff members the goal to be as professional as possible through accurate reporting, through coverage, editorial opinion labeled as such and based upon verified fact and a recognition of the public’s right to know the truth.

7. An open door for consultation and advice.

The adviser teaches by example, by having a strong personal code of ethical values, by possessing journalistic skills and professional experience in the area to be advised and by being an understanding counselor who encourages high journalistic ideals in media staffs.

Student Media Advertising Policies


  1. The Maroon does not accept advertising touting term paper or research services.
  2. The Maroon does not accept advertising for X-rated motion pictures or pornographic material.
  3. The Maroon does not accept advertising that promotes or offers services for abortions, advocates abortion, solicits membership in pro-abortion organizations, or announces speakers advocating abortion (except when they are participating in on-campus debates on the issue).
  4. Advertising for birth control or family planning must conform with Roman Catholic principles.
  5. Advertisements that offer assistance to those who desire to bring a difficult and/or unwanted pregnancy to full term will be accepted, subject to accepted standards of good taste and journalistic norms outlined in the advertising acceptability code. All such ads submitted must be accompanied by a letter stating that the agency does not counsel or perform abortion services.
  6. Anti-abortion (pro-life) advertisements may be accepted providing that they conform to The Maroon’s code of advertising acceptability.
  7. Alcohol advertising will be accepted providing that the ads conform to The Maroon’s code of advertising acceptability and do not promote excessive consumption or irresponsible use of alcoholic beverages.
  8. Cigarette advertising will be accepted, provided they carry the health warning approved by the U.S. Surgeon General.
Approved: James C. Carter, S.J.
September 5, 1984
Revised: 2008

Code of Advertising Acceptability

  1. No form of advertising shall be accepted that contains or suggests false, exaggerated or misleading statements, claims or implications. Any claims made must be capable of substantiation.
  2. The Maroon does not accept any advertising submitted by any person or group that would expect to receive any publicity in the news or feature or editorial columns.
  3. The Maroon does not accept any advertising that contains attacks of a personal, sexist, racial or religious nature.
  4. The Maroon does not accept advertising that might destroy the confidence of readers or advertisers. This includes advertising that is misleading or deceptive or grossly exaggerates, makes unwarranted claims or unfairly disparages products, services or the reputation of another company.
  5. The Maroon does not accept advertising that evades or attempts to encourage the evasion or violation of any law, regulation or ordinance — university, municipal, state or federal.
  6. The Maroon does not accept advertising that is vulgar or contradicts the Roman Catholic orientation of the University. All advertising must comply with accepted standards of fairness and good taste.
  7. All advertising is subject to acceptance by The Maroon, which reserves the right to reject copy.
Approved: Rev. James C. Carter, S.J.
September 5, 1984
Updated 2008

Advertising Acceptability Committee

The ultimate authority in determining whether an advertisement is acceptable resides in the publisher. This authority is delegated to the publisher’s representative and through that position to the business manager of The Maroon.

At the discretion of the business manager, questionable advertising will be submitted to The Maroon review committee. The review committee will consist of The Maroon editor in chief, the business manager, the managing editor and one elected delegate from the business staff. The adviser will serve as an ex officio, non-voting member of the review committee. A decision by the review committee may be appealed to the publisher’s representative.

If advertising run in The Maroon is questioned as objectionable by a reader, the offended person (or group) may request the review committee to decide whether the advertising meets The Maroon’s standards of acceptability. After considering the question, the review committee will make a recommendation to the publisher’s representative.

In either instance, decisions by the publisher’s representative may be appealed to the publisher in extraordinary circumstances.

If an advertising policy question arises that is not covered in the Code of Advertising Acceptability or the Operational Policies, the publisher’s representative (after consultation with the business manager) will recommend a new policy to the Board of Communications. The Board’s decision is forwarded to the publisher for consideration.

Approved: James C. Carter, S.J.
September 5, 1984
Updated 2008